How to Sell will teach you the art and science of influencing with integrity, whether you are trading in products, services or ideas.We all need to get others to buy things from us to succeed. How we sell affects our very ability to make an impact in the world. The expert advice in this book, illustrated with a host of examples, will give you the conversational tools you need to implement the three-step sales process of rapport, understanding and action. It will change your attitude and empower you to monetise ideas, sell hand-made goods or campaign for a better world.