Chip and Dan Heath, the bestselling authors of Made to Stick, are back with a groundbreaking book that addresses one of the greatest challenges of our personal and professional lives--how to change things when change is hard. told in a compelling narrative reminiscent of Blink and Outliers, SWITCH opens the door on why change is so difficult--from losing twenty pounds to instituting cultural change at the organizational level--and what strategies are most successful in helping us to manage the Elephant and the Rider. It is a read you can't put down that will change your life.