The Shipping News

Brožovaná bez přebalu matná
EAN:9781857022421

Zboží není skladem. Po vložení do košíku a odeslání objednávky dodáme do 15 dnů.

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318 Kč
261 Kč
318 Kč
261 Kč
Anotace
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web linksPraise for the Second Edition:This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this involve me era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer! - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business - Ian Wright, Corporate Relations Director, Diageo
Informace o sortimentu
Druh sortimentu Kniha
Autor Annie Proulx
Značka Harper Collins Publ. UK
Rok vydání 1994
Pořadí vydání 1. vydání
Vazba Brožovaná bez přebalu matná
Počet stran 368
ISBN 1857022424
EAN 9781857022421
Interní kód 0259044
Produktový manažer Jana Knopová (jana.knopova@knihcentrum.cz)
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