This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It s also about delivering those ideas. Do Disrupt is a workbook that will help you create ideas and take them from concept to market. It will encourage you to define your customer, identify the competition...and then out-smart them. You'll find out why you need a chat with your Nan and a tape measure. It s not enough to shake things gently. It s about thinking big. Being innovative. Making a difference. Illustrations: 16 black & white drawings.